Our name, Avasarah, is the Sanskrit word for opportunity - an opportunity for designers who are trying to make a difference in the world to showcase their work; an opportunity to spread the word about the bad (and the good) of the jewellery industry, an opportunity to contribute directly to the upliftment of underprivileged communities, an opportunity for our customers to make informed and more ethical choices without having to sacrifice on beauty or good design and ultimately to make all this beauty and contribution an everyday part of our lives.

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