Cafe direct

Cafe direct is the innovative result of Oxfam, Equal Exchange, Traidcraft, and Twin Trading's decision to bypass the conventional market and buy coffee direct from disadvantaged growers in developing countries. Since 2000 alone we have invested more than £3.3 million of our profits directly into the businesses and communities of our growers, and paid more than £13 million over and above market prices for our raw materials.

Pioneering grower initiatives and consumer engagements for more than 17 years, Cafe direct has developed and works to its own Gold Standard, consistently setting the bar for ethical business leadership. In a report issued by Millward Brown in 2007, UK consumers voted us the most recommended brand in the nation in a survey of 2,000 companies.

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