Green Baby

Green Baby was set-up in Autumn 1999 by Jill Barker. Canadian Jill had the idea of setting up Green Baby when on maternity leave with her first son Thomas. Jill had been surprised that, compared with Canada, finding natural baby products in the UK was comparatively hard.

In particular, she was surprised at how few parents opted for washable nappies. While on the increase it still accounts for only around 15% of babies in Britain. And so she set up Green Baby.

Response has been phenomenal, now in addition to four stores in Islington, London N1, Notting Hill, London W11, Richmond, Surrey, TW9 and Greenwich, London SE10 there is also a thriving mail order and wholesale business. More stores are planned for 2008.

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