Simply Fair

By simply switching from your current brand of product (be it coffee, tea, chocolate or any of the items on the certified list), to one that carries the FAIRTRADE Mark, you can use your purchasing power as economic muscle, secure in the knowledge that the product isn't being brought to you at such a tremendous cost to the people who grow it. If you take coffee as an example, under Fairtrade, growers get a much higher price for their coffee than they do under standard supply contracts. Yet, the extra cost to the consumer is well under a penny a cup. If we chose the Fairtrade option we can make a real difference for the growers. With 30 billion cups of coffee drunk every year in the UK alone, that's quite a difference.

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